PENGEMBANGAN MODUL AJAR BAURAN PEMASARAN UNTUK MENINGKATKAN HASIL BELAJAR PESERTA DIDIK KELAS X BDP SMK NEGERI 1 KALIANDA TAHUN PELAJARAN 2023/2024

Abstract

The research aims to determine (1) procedures for developing marketing mix teaching modules for class X BDP students at SMK Negeri 1 Kalianda. (2) To determine the quality of the marketing mix teaching module in terms of the practicality and suitability of the teaching materials. (3) To find out whether the marketing mix teaching module can improve the learning outcomes of class X BDP students at SMK Negeri 1 Kalianda. This research is development research using the ADDIE development model. The stages in development are analysis, design, development, implementation and evaluation. Product validation is carried out by 3 expert lecturers in their fields. Practicality questionnaire to measure the response of class The product developed has gone through a validation process by material experts with an average score of 3.54 in the valid category, by language experts with an average score of 3.33 in the valid category, and by media experts with an average score of 3. .46 with a valid category. The marketing mix teaching module was stated to be practical from student responses with a positive response from students of 3.53. From the research results, there was an increase in the learning outcomes of class X BDP 2 students at SMK Negeri 1 Kalianda. In the T Test data analysis, it shows good learning outcomes. If the value is > , then Ha is accepted so there is a difference between the learning value of class.